Growth linked with a strong web presence
SMEs with a strong web presence grew more than twice as quickly.
UK Digital Strategy (opens in a new tab)THE FLAGSHIP SITETOWORK PRODUCT
Website creates the enquiry. Automation carries it forward.
Lead-Generation Website + Advanced Automation, planned as one connected route from customer attention to the next appropriate action.
Website routeContact route defined
Automation routeNext action visible
Joined-up route
One flagship system
Lead-Generation Website + Advanced Automation = Complete System.
First, make it easier for the right customer to understand the service and enquire. Then keep the details, priority and next action visible for the business.
FOUNDING CLIENT OFFER — 4 of 4 onboarding places remain. First recurring month after launch £0. Available until all founding places are taken or 20 September 2026.
Industry research + package value
Why the route from enquiry to action matters.
External evidence provides context for the problem this system is designed to organise. The final card is separate SiteToWork package economics, not external research.
Mobile visits affected by slow loading
More than half of mobile visits were abandoned when loading exceeded three seconds.
Google mobile-speed research (opens in a new tab)Lead qualification linked with a faster response
Online leads contacted within one hour were nearly seven times more likely to qualify.
Harvard Business Review (opens in a new tab)FOUNDING CLIENT SAVING IN YEAR ONE
Includes the current first-month-free Founding Client Offer. This is SiteToWork package value, not an external research result.
Based on current SiteToWork pricingExternal research provides context; results depend on the business, market and implementation.
Sources and context
- UK Digital Strategy: UK Government strategy citing broader SME research; it does not measure SiteToWork customers.
- Google mobile-speed research: Google mobile research measuring visits rather than confirmed enquiries or sales.
- Harvard Business Review: Lead-response research measuring qualification rather than completed sales.
- Based on current SiteToWork pricing: SiteToWork package value based on current pricing and the Founding Client Offer when available; not a client performance result.
Complete System value
A pricing comparison, clearly labelled.
This is SiteToWork package economics, not a client performance result. It compares the Complete System with purchasing the Lead-Generation Website and Advanced Automation separately for the same 12-month period.
Founding Client saving in year one£776Includes the current first-month-free Founding Client Offer.
£199setup saving
£34812-month bundle saving
£229founding first month free
£776total founding saving
The connected route
From customer attention to the next recorded action.
The Lead-Generation Website creates a clear route in. Advanced Automation carries the enquiry forward after it arrives.
- 1
Visitor
Finds the service
- 2
Service
Confirms relevance
- 3
Quote
Sends details
- 4
Response
Receives acknowledgement
- 5
CRM
Record created
- 6
Priority
Urgency assessed
- 7
Alert
Owner notified
- 8
Follow-up
Next contact planned
- 9
Booking
Next action recorded
- 10
Report
Status remains visible
Lead-Generation Website Demo
From search to enquiry.
A clear route helps a prospective customer confirm the service, find useful trust information and make contact. This is an illustrative product demonstration, not a customer result.
Example enquiry journeyVisitor intent → organised hand-off
- 01 SEARCH
- 02 RESULT
- 03 WEBSITE
- 04 QUOTE
- 05 SUBMIT
- 06 NOTIFICATION
Search engine
Find a service near you.
Search for a serviceSearch
Showing an illustrative route for a local service enquiry.
Current demo stage: SEARCH.
One flagship system
Lead-Generation Website + Advanced Automation.
The two layers are designed together: the website makes the enquiry easier to start, then automation keeps the next action visible.
Website layer
First, create the enquiry.
Priority service route.
Focused service pages, quotation actions, selected service areas and relevant event tracking.
Request a quotationAutomation layer
Then carry it forward.
- Acknowledgement
- CRM connection
- Prioritisation
- Owner notification
- Follow-up
- Booking support
- Booking reminders
- Human review
- Daily overview
- Error monitoring
The flagship SiteToWork product
Complete System.
Lead-Generation Website + Advanced Automation
One connected route from the first customer action to the next appropriate internal step.
£799setup£229/monthfrom launch
Founding Client Offer
First recurring month after launch £04 of 4 Complete System onboarding places remain. Your £799 setup fee remains unchanged, then £229/month from month two.Available until all 4 founding places are taken or 20 September 2026.Complete System includes
- Lead-Generation Website
- Advanced Automation
- CRM enquiry handling
- Follow-ups and booking support
- Reporting and monitoring
FOUNDING CLIENT SAVING IN YEAR ONE: £776 Includes £199 setup saving, £348 12-month bundle saving and £229 founding first month free.
Full inclusion table
The Complete System scope at a glance.
The package combines the Lead-Generation Website and Advanced Automation. Variable quantities are marked clearly; the written proposal confirms the final scope.
FeatureStatusDetail
Website & acquisition
Custom website designINCLUDED
Mobile optimisationINCLUDED
Lead-generation structureINCLUDED
Enquiry formsINCLUDED
Conversion trackingINCLUDED
Service pagesAGREED SCOPEPriority services confirmed in the proposal.
Selected service-area pagesAGREED SCOPEAreas confirmed in the proposal.
Enquiry handling
Customer acknowledgementINCLUDED
CRM contact creationINCLUDED
CRM enquiry / deal creationINCLUDED
Enquiry prioritisationINCLUDED
Owner notificationINCLUDED
Ongoing automation
Follow-up sequencesINCLUDED
Booking supportINCLUDED
Booking remindersINCLUDED
Human reviewINCLUDED
Daily reportingINCLUDED
Error monitoringINCLUDED
Ongoing service
Website hosting / managementINCLUDED
Automation operationINCLUDED
MonitoringINCLUDED
SupportAGREED SCOPEDefined in the written proposal.
Detailed practical explanations
Every major part of the connected route, explained.
Open a feature to see the problem it addresses, what SiteToWork does and what actually happens in practice.
Make the next step obvious.
Important pages help a visitor understand what you do, whether you cover their area, why they should trust you and how to enquire.
What actually happens
- A visitor arrives with a service need
- A relevant page explains the work and service area
- Trust information answers the questions that hold people back
- A clear call or form gives them one useful next step
ExampleBoiler repair → relevant service page → local proof → short quotation form.
This is an example route, not a promise of traffic or enquiry volume.
Give important services enough room to be understood.
Instead of putting every service on one generic page, selected priorities can have their own explanation, proof and contact route.
What actually happens
- Choose genuine priority services
- Explain the job, who it is for and what happens next
- Add the relevant contact action
- Keep the page within the agreed project scope
ExampleA business might separate /boiler-repair, /boiler-installation and /emergency-plumbing.
The pages are planned around the real business; they are not a promise of search ranking improvements.
Give customers in important areas a more relevant page.
Where included, genuine locations the business serves can be explained clearly without inventing branches, addresses or hundreds of duplicated pages.
What actually happens
- Confirm the areas the business genuinely serves
- Use real service information and contact details
- Link the area to the most relevant service route
- Review the selected locations as the business changes
Location-page scope is agreed for the package and should reflect the actual service area.
Measure actions that could become work.
Instead of only counting visitors, the Lead-Generation Website can measure agreed actions such as quote forms, telephone clicks, booking starts and important calls to action.
What actually happens
- Agree which actions matter to the business
- Add the relevant events to the website
- Respect consent settings and configured analytics
- Review the event data alongside the real enquiry process
ExampleIllustrative interface only: 650 visitors → 42 telephone clicks → 15 quote forms → 4 booking starts.
Those numbers are fictional examples, not SiteToWork results.
Give every visitor a useful next action.
The website can guide different needs into a focused contact route so customers are not left guessing which form, phone number or service page to use.
What actually happens
- Visitor identifies the service they need
- The relevant route explains what information helps
- A short enquiry action captures the essentials
- The complete workflow carries the enquiry into the admin process
ExampleEmergency plumbing → urgent service route → short contact form → prioritised owner notification.
Routes are planned around the genuine services and service areas confirmed for the business.
Customers know their enquiry has reached you.
When a valid enquiry arrives, the customer can receive an agreed acknowledgement confirming that their details were received and explaining what happens next.
What actually happens
- Customer sends an enquiry
- The agreed source receives it
- The customer receives the acknowledgement
- The owner receives the job details separately
Example“Thanks for your enquiry. We’ve received your details and will review the job shortly.”
This is not necessarily a quote and does not promise the job has been accepted. The wording is agreed with the business.
Every enquiry has somewhere organised to go.
New customer details can be added to the agreed CRM instead of remaining scattered across forms, inboxes or notes. HubSpot is one possible connection where confirmed in scope.
What actually happens
- The enquiry is checked for the agreed information
- A contact or deal record is created or updated
- The summary, urgency and current stage are recorded
- The next action is visible to the team
ExampleName: Sarah · Service: Boiler repair · Area: CO15 · Priority: Urgent · Stage: New enquiry · Next action: Review.
The exact fields and CRM are confirmed during planning; a business does not have to already use HubSpot unless the proposal says so.
Urgent work does not have to sit beside routine quote requests.
The system can review the information provided and apply agreed rules so different enquiries take different routes. People remain responsible for important judgement.
What actually happens
- The customer’s service, wording and location are reviewed
- Agreed rules mark urgent, standard, unsuitable or uncertain
- The appropriate task or notification is created
- Unclear cases go to manual review
Example“Water coming through ceiling” → urgent review. “Bathroom renovation quote” → standard enquiry. “Outside service area” → not serviceable or manual review.
AI may assist with sorting, but it does not make safety-critical decisions independently.
Get the useful information without checking every inbox.
When a valid enquiry arrives, the owner or agreed team member can receive a notification containing the job details needed for the next action.
What actually happens
- Enquiry received
- CRM record updated
- Owner notification sent
- The owner reviews or assigns the next action
ExampleCustomer, service required, location, urgency, contact details and a short enquiry summary.
The channel is agreed in scope; this does not assume SMS or WhatsApp.
Stop enquiries quietly going cold.
When an enquiry needs another response, an advanced workflow can track the next agreed action and send an approved follow-up or create a task for the business.
What actually happens
- Enquiry is acknowledged and added to the CRM
- No response after the agreed period triggers the next check
- An approved follow-up or owner task is created
- The sequence stops when the customer responds, books, reaches an agreed status or is manually stopped
ExampleExample workflow: Monday enquiry → acknowledgement → Wednesday no response, first follow-up → Friday final follow-up or owner task → customer replies, sequence stops.
The timing and message wording are agreed; the example days are not mandatory.
Keep appointments connected to the enquiry.
Where booking is included, an appointment can be linked to the customer’s enquiry record so the owner can see what was agreed and what happens next.
What actually happens
- Customer enquiry is reviewed
- A booking is agreed
- The appointment is recorded
- The CRM or deal is updated and reminder handling can begin if included
This does not claim automatic online booking unless the confirmed scope provides it.
Help keep upcoming jobs visible.
Once a future appointment is recorded, agreed reminders can be sent to the customer, the owner or both, depending on the configured workflow.
What actually happens
- Tuesday 10:00 appointment is recorded
- A customer reminder is sent at the agreed time
- An owner reminder can be sent before the appointment
- The reminder does not repeat for the same appointment once completed
Reminders support visibility; they do not prevent every missed appointment.
Automation does not need to guess.
Unclear, unusual, sensitive or incomplete enquiries can be routed to a person instead of forcing the workflow to make a decision it cannot safely make.
What actually happens
- Clear enquiry → automation continues
- Unclear enquiry → human review
- A person decides the next action
- The workflow continues with that decision
This is a control and a benefit: the business keeps judgement where it matters.
See what needs attention without checking every system.
Where reporting is included, an agreed summary can show what happened and what still requires attention. The exact report depends on the configured workflow.
What actually happens
- New enquiries and current stages are collected
- Urgent items and follow-ups due are highlighted
- Bookings and manual-review items are listed
- The owner receives the agreed summary
ExampleIllustrative overview: 8 new enquiries · 2 urgent · 3 follow-ups due · 2 bookings · 1 needs human review.
The example is not a SiteToWork customer result and not every package includes every report.
If something fails, it should not disappear silently.
Agreed workflow failures can be detected and recorded so they can be investigated rather than being mistaken for a completed action.
What actually happens
- A CRM record, email or booking update fails
- The error is recorded
- SiteToWork or the agreed owner is notified
- The issue is investigated and the route is recovered where possible
Monitoring covers the agreed workflow and connected tools; it is not a promise to detect every possible software error.
The website route and admin route meet in one process.
The Complete System joins the Lead-Generation Website to Advanced Automation so the enquiry can move from first visit towards a visible next action without a manual hand-off between suppliers.
What actually happens
- Visitor finds a relevant service
- A focused service route captures the enquiry
- Customer receives an acknowledgement
- CRM record is created and the enquiry is prioritised
- Owner is notified
- Follow-up, booking, reminders, human review and reporting remain connected
ExampleService page → short enquiry route → acknowledgement → CRM record → owner task → follow-up or booking next action.
The exact fields, timing and connected tools are confirmed in the written proposal. Human judgement remains part of the route.
Before and after the connection
What changes with the Complete System?
The point is not a promise of perfect outcomes. It is a more visible route from customer enquiry to the next agreed human action.
Before
- Enquiry sits in an inbox
- Customer is unsure if it was received
- Details are copied manually
- Urgent and routine jobs are mixed
- Follow-up relies on memory
- Appointments are stored separately
- No clear overview
With SiteToWork
- Enquiry enters the connected system
- Customer receives acknowledgement
- Details are organised
- Priority follows agreed rules
- Follow-up is tracked
- Booking stays connected to the enquiry
- Reporting shows what needs attention
Questions before you start
Clear terms for a connected system.
The written proposal confirms the final scope, integrations, allowances and delivery details.
What is the Complete System?
It is SiteToWork’s flagship package: a Lead-Generation Website joined to Advanced Automation so the customer route and the next internal action are planned together.
What does the Founding Client Offer cover?
For an eligible founding Complete System customer, the £799 setup fee remains unchanged and the first recurring service month after launch is free. The normal £229/month charge begins from the second recurring month.
When does the free month begin?
It begins when the recurring Complete System service would normally start at launch. It is not the calendar month in which an order is placed.
Who is eligible for the Founding Client Offer?
A new Complete System customer whose Terms are accepted and qualifying commitment is confirmed before 23:59:59 UK time on 20 September 2026, while a founding place remains available. If payments are enabled, the required deposit must also have cleared.
Does the Complete System guarantee enquiries or bookings?
No. The system creates a clearer route and supports organised follow-up, but outcomes depend on demand, service, pricing, reputation and how the business handles opportunities.
Can a person review uncertain enquiries?
Yes. Unclear, unusual, sensitive or incomplete enquiries can be routed for human review instead of forcing automation to guess.
Ready for the next action?
Start with the Complete System.
The £799 setup fee remains unchanged. Founding Client Offer customers receive their first recurring service month free while a place remains available and the deadline has not passed.
A better route for new work
Make follow-up visible.
See what a clearer website and enquiry system could look like for your business.
No obligation. Final recommendations depend on your current workflow and existing tools.