More than twice the average growth rate
SMEs with a strong web presence grew more than twice as quickly as those with little or no web presence.
UK Digital Strategy (opens in a new tab)WEBSITES FOR UK TRADES
Websites built to turn attention into action.
Choose a professional online presence or a conversion-focused website built around measurable calls and quotation requests.
NORTHFIELD HEATINGServices / areas / contact
BOILER REPAIR
Heating help without the wait.
Repairs, servicing and emergency call-outs.
Request a quoteBoiler repair
Local, responsive support
Local, responsive support
Request a quoteConfirmation sent
For plumbers, electricians, heating engineers, builders and other UK service businesses.
Independent research
Why a stronger website matters
Four useful benchmarks behind a credible, measurable and mobile-focused website.
Average revenue benefit linked with digital capability
Research cited by the UK government linked stronger digital capability with an average 4.4% revenue increase.
UK Digital Strategy (opens in a new tab)Mobile visits abandoned after a slow load
Google found that 53% of mobile visits were abandoned when pages took longer than three seconds to load.
Google mobile-speed research (opens in a new tab)Local searches followed by a visit within 24 hours
Google research found that 76% of people conducting a local smartphone search visited a business within 24 hours.
Google local-search research (opens in a new tab)External research provides context; results depend on the business, market and implementation.
Sources and context
- UK Digital Strategy: UK Government strategy citing broader SME research; it does not measure SiteToWork customers.
- UK Digital Strategy: A survey of 1,000 UK businesses covering digital capability broadly.
- Google mobile-speed research: Google mobile research measuring visits rather than confirmed enquiries or sales.
- Google local-search research: US smartphone research about local searches and business visits; it is not specific to UK trades.
Two clear website routes
Choose the level of website your business needs now.
Both options are professional responsive websites. The difference is the depth of the enquiry route, tracking and ongoing conversion work.
Website Creation
A professional website that makes your business easier to trust and contact.
A responsive online-presence foundation that makes services, areas and the next customer action clear. It suits new websites and replacements for outdated sites.
£599setup£49/monthfrom launch
- Responsive custom design
- Core service pages
- Service-area information within scope
- Quote or contact form
- Click-to-call action
- Mobile optimisation
- Basic SEO foundations
- Hosting
- Defined maintenance
Lead-Generation Website
A website structured around measurable enquiries.
For businesses actively developing demand, this option adds focused page structure, quotation routes and relevant event measurement. It does not guarantee more enquiries.
£799setup£59/monthfrom launch
Upgrade from Website Creation for £200 setup and £10/month.
- Everything in Website Creation
- Conversion-focused page structure
- Priority-service landing pages
- Selected service-area pages
- Focused quotation forms
- Call and form tracking
- Relevant conversion events
- Enquiry-path optimisation
- Ongoing conversion review within scope
Compare the approach
Professional presence or active lead generation?
The difference at a glance
Both options create a professional website. Lead Generation adds a more focused enquiry route, event tracking and ongoing conversion review within scope.
AreaWebsite CreationProfessional online presenceLead-Generation WebsiteFocused enquiry route
Main goalProfessional presence and clear customer contactConversion-focused routes and measurable website actions
Page structureCore service and business pagesPriority-service and selected location pages
Priority service pagesWithin the agreed core structureDedicated conversion-focused landing pages
Selected location pagesService-area information within scopeSelected service-area pages where useful
Form strategyStandard contact or quotation formShorter focused quotation forms
Call and form trackingBasic analytics where configuredRelevant call, form and conversion events
Conversion reviewDefined maintenanceOngoing review within scope
Setup price£599£799
Monthly price£49/month£59/month
Explore the route
Explore the website.
Switch between the pages a prospective customer may use. The interface content is illustrative and shows the route rather than customer results.
Heating help across Newcastle
A clear answer from the first screen.
Boiler repairs, servicing and urgent heating support with an obvious next step.Boiler repairExplore serviceHeating installationExplore serviceEmergency assistanceExplore service
Delivery and connection
From website idea to a working enquiry route.
- 01
Review
We understand the business, services, current website and enquiry goals.
Discovery complete - 02
Plan
We define the page structure, priority actions and connected enquiry route.
Route agreed - 03
Design
We create the desktop, tablet and mobile interface.
Interface approved - 04
Build
We build the pages, forms, tracking and agreed connections.
System assembled - 05
Test
We test performance, devices, forms and customer routes.
Checks passed - 06
Launch
We connect the domain, complete launch checks and begin support.
Ready for customers
Website only
Your business receives the call or form and manages the next action.
Connected system
The enquiry can continue into acknowledgement, CRM organisation, follow-up and booking support.
Website questions
Practical answers before starting.
Final scope, ownership, timing and ongoing allowances are confirmed in the written proposal.
What is the difference between Website Creation and Lead Generation?
Website Creation provides a professional presence and clear contact route. Lead Generation adds priority pages, more focused forms, relevant event tracking and conversion review within scope.
Can you replace my current website?
Yes. We can review the current content, domain and important URLs before agreeing what should be retained, rewritten or redirected.
Can you use my existing domain?
Usually, yes. The domain should remain in a client-owned account wherever practical, with required access confirmed before work begins.
Does the website work on phones and tablets?
Yes. Both packages include responsive layouts, readable content and useful touch targets across common screen sizes.
Can forms connect to HubSpot?
Yes, when HubSpot integration is included in the agreed automation scope. A website package alone should not be assumed to include CRM automation.
Can automation be added later?
Yes. The website can begin with manual handling and connect to Basic or Advanced Automation later.
What does the monthly payment cover?
It covers the hosting, maintenance and ongoing allowance defined for the selected package and written proposal.
Does SiteToWork guarantee enquiries?
No. A website can improve clarity and the enquiry route, but results also depend on demand, traffic, reputation, pricing and follow-up.
A better route for new work
Make follow-up visible.
See what a clearer website and enquiry system could look like for your business.
No obligation. Final recommendations depend on your current workflow and existing tools.